How the ROAS Calculator works
ROAS = revenue ÷ ad spend. To be profitable, ROAS must be above the break-even ROAS = 1 ÷ gross margin. With a 40% margin you need a ROAS above 2.5×.
Return on ad spend and break-even ROAS. Free online ROAS Calculator by BullishBrush — instant results, no sign-up, works on mobile.
Results are estimates for learning and planning. Actual returns, rates and charges vary.
ROAS = revenue ÷ ad spend. To be profitable, ROAS must be above the break-even ROAS = 1 ÷ gross margin. With a 40% margin you need a ROAS above 2.5×.