How the Customer Lifetime Value (LTV) & CAC Calculator works
LTV = average order value × orders per year × gross margin × years. A healthy business usually has LTV at least 3× CAC.
LTV, CAC and LTV:CAC ratio. Free online Customer Lifetime Value (LTV) & CAC Calculator by BullishBrush — instant results, no sign-up, works on mobile.
Results are estimates for learning and planning. Actual returns, rates and charges vary.
LTV = average order value × orders per year × gross margin × years. A healthy business usually has LTV at least 3× CAC.